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Friday, January 12, 2007

Tax Refunds Key To Extra Sales

Tax Refunds Key To Extra Sales

New year has just begun, and 2007 tax season may be almost over

Retailers competing for consumers' tax refund money

Dealers begin stocking lots for tax season in early fall; consumers start shopping in Oct

Busiest day for Tax Refund Services Tax Max the day after Thanksgiving for processing promissory contracts

Tax Max expected to process 100+ applications each day in Dec

Did 3.5K deals by Nov 30, 2006, compared to 3K by Nov 30, 2005

Significant Points :

Dealers need to get in as quickly as possible

End-of-year activity expected to impact 1st quarter sales

Dealers advertising ability to sell cars using promissory contracts

Selling cars on consumer promise to pay when refund received can be risky

Less than 10% of consumers fail to return; still significant loss to small dealers

More interest from franchise dealers who can take gamble for extra sales

Read QuotesClick Here for Full Digest and Source Article:

http://www.automotivedigest.com/view_art.asp?articlesID=21179

Sourced From: Used Car News, January 1, 2007

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