Study: Brand loyalty, growing mass market interest give rise to luxury segment sales

CARY, N.C. — Luxury sales have steadily grown over the past three years due to the segment’s consistent owner loyalty and growing appeal among mass market vehicle owners, according to recent data from Jumpstart Media.

The luxury segment currently accounts for 13 percent of total sales, up 3 percent from 2014, shows the company’s latest auto shopper study in collaboration with Ipsos Connect, “Today’s Luxury Auto-Owners: How Emotion, Experience, And Loyalty Drive Purchase Decisions.”



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