Women-Drivers.com Releases List of Top Automakers for Service

Auto Remarketing | Women-Drivers.com Releases List of Top Automakers for Service

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January 26, 2012 | PITTSBURGH By Auto Remarketing Staff

For dealers, service visits serve as a way to interact and check in with current customers — a convenient way to foster customer loyalty. And Women-drivers.com has just released a list that shows which dealers are succeeding in providing superior service after purchase, according to female customers' ratings.

Topping the list of highest ranked servicing car brands by women are two luxury nameplates, Mercedes-Benz (4.71) and Acura (4.67).

Moreover, Mercedes-Benz also recently topped a list released by the site that showed the overall top car brands as rated by women. 

After tracking thousands of consumer reviews with regards to womens' purchasing and browsing experiences at dealerships, the site found that the luxury nameplate took the highest score in both categories.

Mercedes-Benz scored a 4.89 for purchasing experience and a 4.59 for browsing at a dealership experience.

On the site, dealerships’ scores range from 1.0 to 5.0 on the its Women Satisfaction Index (WSI).

Honda and BMW followed the two leaders closely behind in the servicing department with scores of 4.62 and 4.57, respectively.

Why are these numbers so important? The site stressed that with “women accounting for about two-thirds of all dealership service visits,” it is important for dealers to research what practices best suit their female customers.

Further explaining this logic, Anne Fleming, president of the site, noted, “The average customer buys a new car every 40 months, according to NADA (National Automobile Dealers Association). However, during the same time duration, those customers make an estimated ten visits to a dealer's service lane. These interactions are crucial to a dealership for several reasons.

“There is a higher rate of net income that is derived from the service department, for starters; and if a she has a good experience, there is a much higher probability she will be returning to this dealership to buy, especially if she is staying with that brand,” she continued.  “Brands that maintain very strong WSI servicing scores are continuously meeting women’s expectations.

“It's all about trust and treatment,” she concluded.

And just what were these brands’ dealers scored on? Site officials cited the following:

—Ease of scheduling service appointment.

—Receiving an estimate prior to work being completed.

—Being kept informed of the progress or any changes and the financial implications of those changes.

—Being treated respectfully.

—Work being completed to satisfaction.

—Car being cleaned.

—Plans to have service work done there in the future.

And with the average rating for all brands coming in at a 4.04, a few brands on the list hit below the desired mark.

Volkswagen and Chevrolet sat at the bottom of the list of the rated 15, with scores of 3.87 and 3.85 respectively.

Here is the complete list of the 15 brands with the highest servicing WSI scores at new car dealerships, according to Women-drivers.com: 

1. Mercedes-Benz: 4.71

2. Acura: 4.67

3. Honda: 4.62

4. BMW: 4.57

5. Lexus: 4.42

6. Buick: 4.23

7. Toyota: 4.18

8. GMC: 4.16

9. Jeep: 4.12

10. Subaru: 4.03

11. Chrysler: 3.97

12. Dodge and Nissan: 3.93

13. Hyundai: 3.91

14. Volkswagen: 3.87

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U.S. News Releases 2012 Best Cars for the Money Awards

Covering models in 23 different vehicle segments, U.S. News Best Cars recently highlighted its 2012 Best Cars for the Money Awards.

Ford took home the most awards with five of its models selected as winners: Taurus, Fusion, Fiesta, Edge and Fusion Hybrid.

For 2012, officials determined three brands emerged as winners for the first time: Subaru for its Outback, Audi for its Q5 and Jeep for its Wrangler.

Published by U.S. News & World Report, the magazine indicated 14 of the winners were introduced or significantly redesigned in the past three years, showing that newer models can offer good value while also providing the latest features that consumers want.

“You don’t have to choose between a great car and a great value,” explained Jamie Page Deaton, managing editor of U.S. News Best Cars.

“The award-winning vehicles are both easy to live with and easy to afford,” Page Deaton continued. “With 12 brands winning at least one award, it’s clear that a wide range of automakers are in tune with Americans’ desire for a solid value.

“Additionally, 14 of the winners have been introduced or significantly redesigned in the last three years, demonstrating that newer models can offer good long-term value. And with the freshest technology and styling, they’re more fun to own,” Page Deaton went on to say.

The 23 award winners include:

—Affordable Compact SUVs 2 row: 2012 Chevrolet Equinox
—Affordable Compact SUVs 3 row: 2012 Toyota RAV4
—Affordable Large Cars: 2012 Ford Taurus
—Affordable Large SUVs: 2012 Chevrolet Suburban
—Affordable Midsize Cars: 2012 Ford Fusion
—Affordable Midsize SUVs 2 row: 2012 Ford Edge
—Affordable Midsize SUVs 3 row: 2012 Mazda CX-9
—Affordable Small Cars Compact: 2012 Chevrolet Cruze
—Affordable Small Cars Subcompact: 2012 Ford Fiesta
—Affordable Sports Cars: 2012 Mazda MX-5 Miata
—Compact Pickup Trucks: 2012 Toyota Tacoma
—Full-size Pickup Trucks: 2012 Ram 1500
—Hatchbacks: 2012 Ford Fiesta
—Hybrid Cars: 2012 Ford Fusion Hybrid
—Hybrid SUVs: 2012 Lexus RX Hybrid
—Luxury Compact SUVs: 2012 Audi Q5
—Luxury Large SUVs: 2012 Cadillac Escalade
—Luxury Midsize SUVs: 2012 Lexus RX 350
—Minivans: 2012 Mazda Mazda5
—Off-Road SUVs: 2012 Jeep Wrangler
—Upscale Midsize Cars: 2012 Buick Regal
—Upscale Small Cars: 2012 Volkswagen GTI
—Wagons: 2012 Subaru Outback

The magazine reiterated the Best Cars for the Money Awards are geared toward helping everyday buyers navigate what could be a confusing market.

The awards methodology combines quality and value data into a composite score. Within each of 23 model categories, the vehicle with the highest score is named the Best Car for the Money in that category on the basis of safety, reliability and a consensus of industry experts’ opinions.

Officials added value is measured by a combination of a vehicle’s five-year total cost of ownership and the average price paid for the unit at the time the awards are published as calculated by TrueCar.com.

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