As Online Automotive Retailing Evolves, Diversification is Key to Survival

Situation:

1. Fewer consumers using 3rd-party web sites for vehicle price quotes
2. Automakers, dealers generating more leads through own web sites
3. Analysts say only large operators likely to survive market shakeout
4. Autobytel, Dealix Corp, AutoUSA have large, established dealer networks
5. Investing in technology to improve lead quality, consumer/dealership interactions
6. Are diversifying into businesses other than lead generation

Significant Points:


1. Consumers want more info than price alone, faster response from dealers
2. Dealer web sites becoming more sophisticated, interactive
3. Rising search marketing prices squeeze marginal lead generation operations
4. Dean Evans, Dealix VP of marketing: "Ping" technology reduces lead duplication
5. Says marginal players can't afford such software
6. Major players providing content on web sites to attract leads w/o paid searches

Click Here for Full Digest and Source Article:
http://www.automotivedigest.com/view_art.asp?articlesID=19512
Sourced From: Automotive News, June 26, 2006

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