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Tuesday, March 14, 2006

Cars Really Are Lasting Longer

Seen as good news/bad news, columnist says factories compelled to build cars that last
Latest survey finds 50% cars lasting 13 years, drivers can get about 152K miles
In 1977, only 1/2 cars built lasted 10.5 years, expectation of 107K miles
Honda, Toyota have 22% fewer breakdowns than industry average, challenge to automakers


Consumers hanging onto cars longer, creates challenges for automakers/dealers
Today, people buying cars for same reason buying dishwashers, want them to last
Car dealers forced to accept "skinnier margins," says Mark Rikess, consultant
Longevity results in growing number of coffee bars, kiddie play rooms in service areas

Click Here for Full Digest and Source Article:
http://www.automotivedigest.com/view_art.asp?articlesID=18459
Sourced From: Wall Street Journal, February 27, 2006

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